VOL.70
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2024.05
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[TREND / EXPORT CASE]
Korean Books Published in Thailand through Nanmeebooks
Export Case Korean Books Published in Thailand through Nanmeebooks K-Book Promotion Strategy in Thai Publishing Market 2023.01.02 Around 10 years ago, Thai children reading educational comics, whether in bookstores, libraries, or school areas, became familiar to Thai people. With colorful illustrations, easy-to-read content, friendly numbers of characters, well-managed information sections, and various topics, there was no doubt that parents put their trust in educational comics and viewed them as a form of knowledge packed with entertainment that were easy to buy as a gift for young readers.Unquestionably, Thai people are fond of cartoons. Tracing back to the 90s, when entertainment media for children were few, cartoons seemed to be the only option available. Since then, cartoons have become familiar to Thai people and have had a great influence on them, especially manga. With a rich variety of contents for all ages and affordable prices, manga has abruptl...
VOL.54 / 2023.01
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